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How Print Marketing Works in a Digital World

Tue, 14 Mar 2023 17:52:52 GMT

How Print Marketing Works in a Digital World

With the rise of online marketing through social media, Google ads and websites, you may wonder how print marketing fits in to your marketing strategy.

According to experts, in 2022, print marketing was still dominating the medium for business.

It has continued to play a powerful role in marketing, and here are four reasons why.

1.) Print Is tangible. People love something in their hands. According to studies, paper-based marketing lightens up parts of the brain more than digital marketing. High quality print images stimulate the visual senses making it crucial for brand associations and recollection.

2.) Print Is Customizable. You can customize the designs, layouts and content to match your company’s specific service or product that you are marketing. This allows you to create brand awareness, as well unique and engaging print items to capture the attention of your target market.

3) Print has a longer shelf life. This means that your printed items, such as brochures, mouse pads, note pads and catalogs will circulate reaching a wider audience for a longer period of time.

4.) Print works with digital. Direct mail is known for high conversion rates; and when direct mail is paired with digital ads, conversion rates are 28% higher, according to marketing reports. One way to do this is by using a QR code. You can add a QR code to your brochure, business card, postcard or other print materials you choose. The QR code can link directly to your website, social media or even Google reviews.

How To Improve Your SEO Ranking

Thu, 02 Feb 2023 15:34:10 GMT

How To Improve Your SEO Ranking

SEO is an important aspect to having a successful website. Here are MarketSmart's tips to improve your search engine optimization.

Tip #1: Improve your page loading speed

A slow website will impact the way your visitors engage with your pages. Google will recognize this, and it could impact your ranking.

Tip #2: Break up your content with header tags

Headings are another way to help improve the user experience on your website and assist in search engine results.

Tip #3: Optimize your images

You can use your images to “sneak in” keywords by naming them accordingly. Use keywords in your title of your images as well as the caption or description.

Tip #4: Properly format your page

When you are creating the layout for your website, consider things such as font size, typography, and color. It needs to be neat, clear and organized for site visitors to easily scan through your page.

For more information on website optimization, contact Carol Snelling at 407-706-6795 or email sales@towtimesmag.com.

The Importance of Keeping Website Content Fresh

proadAccountId-433589 — Tue, 17 Jan 2023 16:53:22 GMT

The Importance of Keeping Website Content Fresh

Content plays a key role in what makes a website searchable. It informs search engines that your website is up, active, and, most importantly, relevant. Google even has a specific set of factors for your website to measure its “freshness” such as how often it’s updated, the size of updates, and the last time you made an update. These factors are what indicate that your website is of importance.

Not sure if your website needs to be updated? Look for these signs:

- You haven’t added new content in a month.

- Your site navigation isn't intuitive.

- You can’t recall when you last updated the homepage.

- It's not mobile-optimized or -responsive.

- Your web traffic is stagnant or declining.

If any of these describe your website, don’t fear, MarketSmart is here to help! For more information on website marketing contact Carol Snelling at 407-706-6795 or email sales@towtimesmag.com .

Why Is SEO Important?

proadAccountId-433589 — Wed, 14 Dec 2022 16:26:57 GMT

Why Is SEO Important?

SEO is a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an expert in your field. But why is it vital to succeed in today’s digital world?

Here are 4 reasons why SEO is important for modern businesses:

Web Traffic

Increased web traffic is one of the main goals of SEO. When you increase traffic, you will increase your visibility and rankings.

Visibility and Rankings

The higher you rank on a search engine result page the likelier future clients will see your site.

Authority

Having a trustworthy, high-quality, relevant website is important to users, and shows your prospects that you have something to offer.

Creating a Better Visitor Experience

By making your site more responsive with increasing functions such as page load speed you will be creating a seamless and positive customer experience.

Contact Us for Innovative Tow Marketing Services

If you’re looking to level up your website’s SEO, rely on the team at MarketSmart for quality services. Our strategist has years of experience in helping businesses increase organic website traffic, improve online visibility, generate leads, optimize content, and so much more. Whether you’re a new or existing company, our tow marketing team will develop a comprehensive plan that’s tailored to your needs and budget.

We also provide a range of other tow marketing services including reputation management , call tracking , website design , and social media management. If you’re interested in learning more about the benefits of SEO for towing companies, please feel free to contact a member of our team to schedule a consultation. No matter your needs, our tow marketing company is here to help elevate your business’s online presence!

Tips to Warm Up Your Clients this Holiday Season

proadAccountId-433589 — Mon, 07 Nov 2022 18:24:34 GMT

Tips to Warm Up Your Clients this Holiday Season

The holiday season is a great time to market your company to regular customers and attract new ones! Warm up your clients with these tips:

· Add a personal touch by sending custom holiday cards or hand delivering 2023 calendars as a thank you for your business. (Both created by MarketSmart.)

· Invite the community to your business to visit Santa or set up a holiday theme photo booth with your company logo for families to take photos with Santa.

· Hand out stocking stuffers such as cell phone chargers, flashlights, keychains, even a stuffed animal for those little travelers after you service a vehicle (order your company-branded items from TowPromos.com).

For more information on Calendars and Holiday Cards, contact Carol Snelling at 407-706-6795 or email sales@towtimesmag.com.

5 Things Google Wants to See on Your Website

Wed, 25 May 2022 18:25:27 GMT

5 Things Google Wants to See on Your Website

When it comes to steering more traffic to your website, there’s nothing more powerful than Google’s search engine. There are some very specific things the search giant looks for to determine whether to show your website to people, and if you don’t meet those requirements your chances of showing up as a top listing is slim to none. Therefore, here are five things Google looks for :

1.) Responsive or Mobile-friendly design

About 51.3% of global website visits come from smartphones and tablets. If your website doesn’t have a mobile version, you could miss out on over half of your potential website traffic.

2.) High click-through rates and fast load times

Once people do click over to your website, it’s important to have fast page load times. About 53% of mobile pages are abandoned if they take longer than 3 seconds to load, but the average page takes about 19 seconds.

3.) Thorough sitemaps

Sitemaps help your website’s visitors and Google’s searchers to easily find information on your site. Ultimately, that translates into a better search engine rank for your business.

4.) Relevant metadata

Pages that include photos and video but don’t have descriptions and alt tags may be exactly what someone is searching for, but without these valuable pieces of information Google can’t tell that it’s relevant.

5.) Useful content

Your site’s content needs to have useful information. By focusing on enhancing the visitors experience, the people visiting your website are reading it, staying there longer as well as clicking through the website. Remember, the more people that click away, the less useful Google thinks your website is.

Access Innovative SEO for Towing Companies

If you own a towing company, the team at MarketSmart can help! We proudly serve the hardworking professionals leading the towing industry. Through various digital marketing approaches, we can help you build and maintain an online presence. We make sure your company is part of the search results when someone finds themselves in need of your work. We implement various strategies on your website to produce optimal results and solidify your company's standing on the web.

Contact Our Tow Marketing Specialists to Request Assistance

Once you're ready to gain online visibility, don't waste another moment. Simply contact one of the knowledgeable representatives at MarketSmart ! For years, our certified team members have continued to provide the very latest in SEO for towing companies. After we perform a full analysis of your current website, we'll administer the necessary updates to ensure your site starts rising through the Google rankings. Even if you're in the market for towing website design services, our staff will remain by your side throughout each phase of the creation process. Have no doubt, we've made it easier than ever to access innovative tow company marketing services!

The Importance & Benefits of Online Reputation Management

Tue, 19 Apr 2022 18:42:31 GMT

The Importance & Benefits

of Online Reputation Management

Online reputation management is a mix of three main things:

Directory visibility – Correcting and building listings on high traffic online directories that are valued by search engines for organic rankings.

Brand monitoring – Crawling the web for all mentions (news articles, blogs, review sites, social sites) of your business.

Response management – The process of evaluating and creating tailored responses to positive and negative reviews on your business across the web.

According to research, more than 40% of digital marketers monitor their company’s brand daily, while others monitor it on an hourly basis. Through regular monitoring of their online reputation, companies can avoid the potential loss of a significant amount of new business leads and sales.

Contact Us For Digital Marketing For Tow Companies

It may sound simple, but the process of managing a company’s reputation requires a lot of time and work. Having a positive reputation is important and we can help. MarketSmart can manage your reputation to keep your company on track while you focus on your business. If you are looking for digital marketing for tow companies, contact us today to start your reputation management services!

Ehancing the Customer's Experience

proadAccountId-433589 — Thu, 17 Mar 2022 18:30:50 GMT

Enhancing the Customer's Experience

There are different touch points that customers may have with your business.

1) Social Media-Most business have a social media page such as Facebook. Make sure to check it regularly and engage with customers. Some of our MarketSmart clients use surveys or reviews on their Facebook page.

2.) Your Company’s Website-Make sure that your website is mobile optimized. As we mentioned before, if it doesn’t load in 4 seconds, you may lose the visitor .Make sure your content is up to date and your contact info easy to access so that the visitor can contact you with questions.

3.) Ask your Customer for feedback.-Some of our MarketSmart clients have a review card in their shop for customers to fill out. Other MarketSmart clients send a follow up email or text to their customers for feedback.

Interested in Facebook, Web marketing or Reputation Management services from MarketSmart?

Call 407-706-6795 or email sales@towtimesmag.com

How to Attract New Customers

Wed, 09 Feb 2022 18:04:24 GMT

How to Attract New Customers

Whether you’ve just launched a business or are growing an existing business, one important must-do is to lure new customers. Finding potential customers can be a challenge because it’s sometimes difficult to know where to start. While “getting yourself out there” is important, it’s only one factor in attracting new customers.

Here are seven simple steps to help your business attract, retain, and make more money with new customers!

1.) Identify your ideal client

2.) Discover where your customer lives

3.) Know your business inside and out

4.) Position yourself as the answer

5.) Try direct response marketing

6.) Build partnerships

7.) Follow up

Getting the Most Out of Your Mobile Website

Mon, 10 Jan 2022 17:55:49 GMT

Getting the Most Out of Your Mobile Website

Having a “mobile ready” website is a high demand for businesses when designing a webpage. In 2020, according to Signalfire, “over 55% of website traffic is mobile-based.”

The best way to fully use the mobile version of your website is to understand terms like mobile friendly, mobile optimized, and responsive design.

Mobile Friendly

Mobile friendly sites can display on a desktop/laptop computer and a mobile device. Even though it appears smaller on a mobile device, it will be perfectly functional.

Mobile Optimized Website

A mobile optimized site is considered an advanced website with features such as larger navigation buttons and reformatted content.
Optimized images appear differently depending on what type of mobile device the user is on.
Reformatting your website to mobile optimization will allow the user to easily navigate, the content needed to make a decision.

Responsive Design Website

A responsive design website can automatically change itself to fit the screen size of the mobile device.
This requires a mix of reformatting and re-optimizing the website to give it a practical flexibility for the site’s visitors.

Contact Us For Towing Website Design!

At MarketSmart, we offer towing website designs. Within our work, we strive to build a site that makes a powerful introduction reassuring customers that you are a reliable towing service. Through our work, we strive to create a website for your towing company that is focused on making sure you establish a five-star first impression. If you are looking for a mobile-friendly design, please contact our team today and learn how we can help you!

Online Reviews Can Increase Your Business

lemaster@digitalproductsuite.com — Wed, 18 Sep 2019 04:18:38 GMT

Online Reviews Can Increase Your Business

Word-of-mouth advertising for local businesses has transformed into online reviews. For a towing company that means today’s consumer is more online savvy as 71 percent of the American population uses a smartphone and 45 percent of those users check online reviews. This can impact a towing company significantly when potential customers are looking for your services online.

Interestingly, MarketSmart clients have stated that using online reviews on their websites has boosted the volume of calls to their businesses. Smallbiztrends.com reported that 72 percent of consumers say that positive reviews make them trust a local business more.

MarketSmart can help your company add an online review program to your existing website. Or better yet, talk to us about rebuilding your website to include online reviews.

Marketing to Your Existing Customers

lemaster@digitalproductsuite.com — Wed, 04 Sep 2019 04:21:33 GMT

Marketing to Your Existing Customers

Many companies are so focused on lead generation – generating interest in their product or service to gain new customers – they may overlook marketing to their existing customers.

Marketing and lead generation are not the same thing. Marketing is keeping your brand in front of an audience, whether it be a new or existing audience.

Keeping in contact with regular customers is a proven, cost effective way to boost sales, and your opportunity to remind them of your great customer service and expertise. In turn, they will reward you with referrals.

When’s a good time to start? How about with your Christmas card list?

Customers can move on and/or not think about your services throughout the year.

It is up to you to tell them that you appreciate their business and want to stay in touch. Send your regular customers Christmas cards, and perhaps include a business card and a coupon to encourage them to use your services again.

Use this approach throughout the year – and see what relationships will develop.

Thinking About Updating Your Company Brochure?

lemaster@digitalproductsuite.com — Mon, 15 Jul 2019 04:24:17 GMT

Thinking About Updating Your Company Brochure?

Showing off your big, beautiful trucks is a no-brainer, but what about the content?

Here are three tips on how to create brochure content that will support your website content and increase sales.

1. Give customers a reason to keep it. Include pertinent information such as the different services you offer. Consider adding tips such as driving in bad weather, when to rotate tires or battery tips. This will encourage readers to keep the brochure, or share it with others.

2. Be short, sweet and to the point. Too much detail on your equipment may lose a reader’s interest. Keep to what applies to their needs such as having the right equipment for the job, what kind of vehicles you can service, etc.

3. Require action. No matter the content of your brochure, you want the reader to respond. Make sure your phone number, website and email are easy to read. Use directives such as see us on Facebook or visit our website.

Why Is Print Still Important?

lemaster@digitalproductsuite.com — Wed, 12 Jun 2019 04:31:27 GMT

Why Is Print Still Important?

When consulting with MarketSmart clients, we encourage marketing in both digital and print.

As the digital world keeps growing, you may wonder if your print collateral is making an impact. According to Two Sides North America — an independent, non-profit organization — 88 percent of Americans believe they understand, retain or use information better when they read it in print.

Therefore, when deciding on your marketing plans, creating a brochure, towing business cards , or other print collateral should be a serious consideration.

Here are more results of the survey:

80 percent have a clear preference for reading complicated materials in print versus 13 percent for computer screens and 3 percent for smartphones.
67 percent think it’s important to “switch off” and enjoy printed books and magazines, including 69 percent of 18-24 year olds.

Does Your Homepage Make the Right Impression?

lemaster@digitalproductsuite.com — Wed, 22 May 2019 04:35:06 GMT

Does Your Homepage Make the Right Impression?

It’s been said that you create a first impression in the first 30 seconds of greeting someone.

At MarketSmart, we believe the same is true for websites. Just as you would critique a potential employee in an interview process, a visitor does the same when visiting your site. You have about 30 seconds to capture their interest.

Here are five tips to make the right impression on your company website:

1. Be clear about what you do and how you do it differently. If a visitor doesn’t understand what you do and the value of choosing your company, how can they know if they need your service? Featured service “buttons,” usually photos, with brief descriptions, is a common way to highlight what your company offers.

2. Intuitive navigation. Make navigating your site simple so visitors will know how to find the information they’re looking for.

3. High quality images. Use large, high-quality photos of your latest equipment. Some visitors may not know the difference between a rotator and a rollback. This is a good way to show them.

4. Keep it brief . Introduce your company with a welcome statement. It’s a great way to present a brief description of what your company offers. Place the company history on its own page.

5. Contact info. Be certain your phone number, email and mailing address are clearly visible. The visitor could move on because they can’t find a way to contact you.

“You never get a second chance to make a first impression.”

– Will Rogers

Bring Recognition and Awareness to Your Business Brand Through Print Marketing

lemaster@digitalproductsuite.com — Wed, 15 May 2019 04:39:06 GMT

Bring Recognition and Awareness to Your Business Brand Through Print Marketing

Here are four tips for coordinating your print marketing materials.

1. Create your marketing items in unison. For example, if you’re creating a brochure, maybe update your business card to match. This helps keep your branding unified and enables you to see how the design will work on other marketing items of different sizes and shapes.

2. Be consistent. When creating your design, make sure that that the colors, fonts and symbols, as well your logo, are consistent on all your marketing items.

3. Website. Translate your website design to your print materials. It could be confusing for a prospective customer to see a different look online than in print. If you’re not happy with your website design, maybe it’s time to update.

4. Materials. When creating your design in print, keep in mind that there will be a difference in how each item will look next to each other because of the material it’s printed on. The paper stock used for a business card, for example, is different than for a brochure.

Online Reviews: Real vs. Fake

lemaster@digitalproductsuite.com — Mon, 15 Oct 2018 04:46:08 GMT

Online Reviews: Real vs. Fake

In the February 2018 issue of Tow Times magazine, we touched on the importance of customer reviews. There was a trend when companies posted fake customer reviews. One reason may have been to combat negative reviews, however, from our experience at MarketSmart we believe it was because the companies simply didn’t know how to generate them authentically.

Not only have consumers become wise to fake reviews, so has Google. As reported in USA Today: “Google has become better at detecting spam. They’re also better at penalizing companies that produce bogus content.”

Here are three tips to generate real reviews:
1. Ask your customers for a review by emailing them a digital comment card and displaying the results on the review section of your website’s home page.
2. Consult an online review business. They have software that works with your dispatch company. It sends a message with a rating system to customers after they’ve used your services.
3. Your company’s Facebook page. They also have a review system in which your customers leave reviews that connect to your website.

Branding Your Company – Where Do You Start

lemaster@digitalproductsuite.com — Tue, 12 Jun 2018 04:10:37 GMT

Branding Your Company – Where Do You Start

Most business owners know that branding is essential to their businesses, but do you know how to create a brand?

At MarketSmart, we believe that branding isn’t just a logo, it’s your company’s heart, soul and beliefs.

Here are three tips when branding your company:

1. Define your brand. Connect with your customer’s needs and create your own space in the market.

2. Show what you’re about. Be impactful. Stand out in the crowd and project what makes you different.

3. Develop a character for your brand. Brand is like a personality, whether you’re conservative or edgy or innovative. Know who you are and be consistent across the board. Look for more upcoming tips about branding.

be859235

How Print Marketing Works in a Digital World

How Print Marketing Works in a Digital World

How To Improve Your SEO Ranking

How To Improve Your SEO Ranking

The Importance of Keeping Website Content Fresh

The Importance of Keeping Website Content Fresh

Why Is SEO Important?

Why Is SEO Important?

Contact Us for Innovative Tow Marketing Services

Tips to Warm Up Your Clients this Holiday Season

Tips to Warm Up Your Clients this Holiday Season

5 Things Google Wants to See on Your Website

5 Things Google Wants to See on Your Website

Access Innovative SEO for Towing Companies

Contact Our Tow Marketing Specialists to Request Assistance

The Importance & Benefits of Online Reputation Management

The Importance & Benefits

of Online Reputation Management

Contact Us For Digital Marketing For Tow Companies

Ehancing the Customer's Experience

Enhancing the Customer's Experience

How to Attract New Customers

How to Attract New Customers

Getting the Most Out of Your Mobile Website

Getting the Most Out of Your Mobile Website

Contact Us For Towing Website Design!

Online Reviews Can Increase Your Business

Online Reviews Can Increase Your Business

Marketing to Your Existing Customers

Marketing to Your Existing Customers

Thinking About Updating Your Company Brochure?

Thinking About Updating Your Company Brochure?

Showing off your big, beautiful trucks is a no-brainer, but what about the content?

Why Is Print Still Important?

Why Is Print Still Important?

When consulting with MarketSmart clients, we encourage marketing in both digital and print.

Does Your Homepage Make the Right Impression?

Does Your Homepage Make the Right Impression?

It’s been said that you create a first impression in the first 30 seconds of greeting someone.

Bring Recognition and Awareness to Your Business Brand Through Print Marketing

Bring Recognition and Awareness to Your Business Brand Through Print Marketing

Here are four tips for coordinating your print marketing materials.

Online Reviews: Real vs. Fake

Online Reviews: Real vs. Fake

Branding Your Company – Where Do You Start

Branding Your Company – Where Do You Start

Most business owners know that branding is essential to their businesses, but do you know how to create a brand? ﻿

Most business owners know that branding is essential to their businesses, but do you know how to create a brand?